A hundred years of showing up. Four towns just got the infrastructure to prove it.
Rural women have always made things work. The question was whether the tools would catch up.
The Country Women's Association of NSW has been a constant in regional life for over a century — advocating for health, education and the welfare of women and families in communities that often feel like an afterthought to policy. But advocacy and access aren't the same thing. In towns like Walgett, Trangie, Canowindra and Dorrigo, the infrastructure for remote work, study and business had simply never arrived. The connectivity gap wasn't just inconvenient — it was limiting. The CWA halls that had served as community anchors for decades were there. The fibre wasn't.
A government grant changed the equation. Four branch halls would be renovated into fully connected co-working spaces: the Nurture Co-Working Spaces. The work needed a name, a visual identity, and a record of what happened when the doors opened.
We started before the ribbon cutting.
Wonder Creative was brought in at the brief stage — not just to document the openings, but to help define what Nurture would be. We creative directed the naming and brand identity for the program, landing on Nurture Co-Working Spaces with the tagline For Us to Thrive — language that belonged to the communities it was built for, not a government press release. Working with our design partner, we developed a new logo rooted in the iconic CWA emblem, carrying its heritage into a new context.
Then we packed the gear and drove. Canowindra. Dorrigo. Walgett. Trangie. Four openings, four towns, four videos. Each piece captured the local personalities who turned up, the community members who’d been waiting for this, and the then-Minister for Women Jodie Harrison marking what these spaces represented in the broader picture of regional equity. Photography alongside each production gave the organisation assets to carry the story forward.
“Most people film the ribbon. We film what the ribbon means to the woman standing behind it. That’s the only way this kind of work earns its keep.”
— Shanks, Wonder Creative
Four halls. Four towns. One program that changed what’s possible.
Four regional halls — some of them over a hundred years old — are now fully equipped co-working spaces with high-speed NBN. The Nurture brand gave the program a presence and a voice that extended well beyond the opening events. The videos became tools for the CWA’s advocacy work, for government reporting, and for communicating to members and the public what rural investment actually looks like when it reaches the ground.
CWA of NSW trusted us with a story that’s been a hundred years in the making. What story do you need told?
Two minutes. A tailored creative direction written specifically for your brief — formats, timeline, and investment range included.
Leadership development that resists simple explanation. That was the brief.
Deploy brief-builder-v3.html to Netlify, then replace with:
https://wondercreative.com.au/brief-builder/