Putting faces to the people who show up when a family has nowhere left to turn.
Nobody donates to an organisation they can’t picture.
We Care Connect launched We Care Village — an online giving platform — with a simple ask: let people know it exists. The harder challenge was the one underneath it. The work this organisation does happens quietly, in the background, carried by volunteers and felt most deeply by families in crisis. None of that shows up in a donation button.
The gap wasn’t awareness. It was proximity. People needed to feel the weight of the work before they’d fund it.
Find a real family. Tell their true story.
We built a brand film around a mother and her two sons — a family who had experienced homelessness and were willing to share it. Their journey became the spine of the campaign. Derek Klarkowski, We Care Connect’s founder, narrated. The volunteers came out from behind the scenes. The film was intentionally structured so every scene could stand alone — excerpts, cutdowns, and stills designed from day one to travel across different contexts and audiences.
No reconstruction. Just the truth, told carefully.
"Some projects you're proud of because of the work. This one we're proud of because of what it's for."
— Shanks, Wonder Creative
~$100k in grants. Four years in rotation. One film.
The campaign delivered on its original brief — online donors, brand awareness, We Care Village launched. But the footage kept working. Excerpts from the film have supported grant applications that have won We Care Connect approximately $100,000 in funding — money that directly expands their capacity to serve more families on the Central Coast.
When content is built to last, it finds uses nobody planned for. That's not luck. That's what happens when the story is true enough to be useful.
We Care Connect turned one film into ~$100k of impact. What could the right story do for yours?
Two minutes. A tailored creative direction written specifically for your brief — formats, timeline, and investment range included.
A product nobody knew they needed, in a category nobody was watching.
Deploy brief-builder-v3.html to Netlify, then replace with:
https://wondercreative.com.au/brief-builder/