Seshanka Samarajiwa
Communications Strategist / Creative Director
At the intersection of storytelling, audience insight, and campaign execution — for organisations where the work matters.
practice
led
Husqvarna AU
PCRF Australia
2022
audience reached
The Work
Full communications and fundraising strategy for the Ramadan 2026 campaign — Meta advertising architecture, organic social strategy across all platforms, influencer video scripts for four creator activations, a Canva design brief, and a creator self-filming guide for user-generated content. Built end-to-end to drive both awareness and donation conversion.
Brand film and photography suite supporting the launch of the We Care Village giving platform. A story-led approach centred on real foster carers, volunteers, and affected families — designed to work across donor communications, grant applications, and long-form social. Content has been in active rotation for over two years.
Beyond the Brief
Best Cover Art
Nominated for Best Cover Art at the 2022 ARIA Awards for Tasman Keith's debut album A Colour Undone — alongside Zain Ayub and Tasman Keith. One of the most critically acclaimed Independent Indigenous Australian releases of the year.
Australia
Cover and feature photography for Men's Health Australia — including The Inspired Unemployed. Commercial editorial work published in one of Australia's highest-circulation men's magazines.
Summited Mt Kilimanjaro carrying a Palestinian flag — with guide Emmanuel and support person Julius. Developed pulmonary edema in the final push and was helicoptered off Barafu Camp. Got to the summit anyway.
The Chagga name for the mountain loosely translates: “impossible safari.” The name for the summit, Uhuru, means freedom. This is not incidental.
The community built throughout the journey raised approximately $10,000 for PCRF Australia — directed toward medical missions, equipment for Gaza, and evacuations where possible.
My strategic decision making is guided by empathy. The work is finding the shared human experience inside a complex issue and making it felt.
Skills & Tools
Competencies
Tools
I believe that culture drives exceptional work for longer and more sustainably than talent, and my mission is to create that culture. In my experience an exceptional culture features clarity of purpose, shared expectations, and accountability that runs in every direction. It requires a team of passionate experts that are dedicated to the best possible outcome. And that team deserves empowerment, appreciation, advocacy and the least possible amount of friction in carrying out their expertise. Also, every person has intrinsic value beyond their output and should be regarded as such. Stress testing this approach on dozens of high-stakes production sets as Director/Director of Photography, has allowed me to finetune my approach and adaptability to suit traditional and non-traditional settings.
Actively building applied AI workflows — using Claude and associated tools — for content strategy and production, research synthesis, campaign planning, and process automation. A self-directed capability developed through sustained practice, oriented toward practical outcomes: faster time-to-delivery, extended output capacity, and solving operational problems without additional resource.