When a small business bets on its equipment, that equipment better show up.
The vehicle wrap industry has no tolerance for waste.
Colour-critical graphics. Tight turnarounds. Rolls of premium vinyl and customers who need it right first time. For wrap shops, a machine that hesitates — or misses — isn’t just an inconvenience. It’s lost material, lost time, and a reputation on the line. Elite Wrappers in Penrith, Black Flag Designs and Brand Hero in Brisbane were all operating in that environment. High demand, professional clients, and no margin for error.
What each business needed wasn’t just a printer. They needed a production partner they could trust at volume. That’s what Roland DG was asked to prove.
Put the machines in real shops. Let the work speak.
We visited three working wrap businesses across New South Wales and Queensland — each using Roland TrueVis hardware in daily commercial production. At Elite Wrappers, Chris Dunning and his team were running the TrueVis AP640, taking on large-format jobs including full truck wraps. At Black Flag Designs, Chris Hutton had built his business around the TrueVis VG2-640. Jonathan and his team at Brand Hero were using the same machine to serve other growing businesses. No staged demos. No empty print rooms. We filmed these operators on real jobs, talking about real results.
The brief was to let authenticity do the heavy lifting. These weren’t influencers or spokespeople. They were business owners with invoices to meet and reputations to protect. We built the production around capturing what that kind of trust actually sounds like.
"When your audience are professionals, authenticity isn’t a creative choice — it’s the only strategy. You get one shot to earn their trust. An integrated team, real locations, and honest talent doing what they actually do every day. That’s what makes it land."
— Shanks, Wonder Creative
3 businesses. 2 states. One consistent answer.
Across all three productions, the feedback aligned around the same themes: speed, colour accuracy, and reliability under pressure. The machines were saving time, reducing reprints, and letting these businesses take on larger and more complex jobs with confidence. For Elite Wrappers, that meant truck-scale work. For Brand Hero and Black Flag, it meant growing their own client base and empowering other small businesses in the process. The TrueVis line was proving itself not just as production hardware, but as a genuine business enabler.
Roland DG needed real operators to make the case for their hardware. What do you need yours to do?
Two minutes. A tailored creative direction written specifically for your brief — formats, timeline, and investment range included.
The long-awaited upgrade of an industry legend, as told by the professionals who use it.
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